ZCM 11.3.2 here.
I have this program called Nuance Power PDF Advanced. We install it from a network MSI bundle.
Nuance released hot fixes for this program quite often, but I'm having a hard time figuring out how to push out the latest version all the time...I publish the bundle to users desktops, but they don't always launch the program from there.. usually just by opening an associated PDF file. Would have to be a force run on login or something, I guess..

Curious what all of your techniques are for patching software. Do you just add/replace a second action on the Install tab and publish the bundle as a new version every time? Don't really want the entire bundle pushed out again, just the patch, if needed.