I am in the testing phase of rolling out OES. Very simply, what do you
people name your tree? I want to keep it generic to weather company name
changes and such but want it to make sense at the same time.

What about case? All upper? All lower? Mixed? Just want some ideas and
why you went that way.

What is a "normal" tree design? I know this is heavily dependent on my
organization but just want examples of what others are doing.

For example:

LA (los angeles)

Where are you storing users, servers, printers, etc. in the tree?

Sorry for all the questions but this will help me out a lot.