To start getting third party feed in the NOWS SBE admin gui log in to the server console or via ssh or VNC and type the following at the command line:

"mkdir /opt/simba/lib/rss/Third-Party"

Here is the blog post about Faronics being added to the feed:
Novell Open Workgroup Suite Small Business Edition + Faronics Deepfreeze | Novell User Communities