Free Tacos for America on Tuesday, October 28
Taco Bell(R) Restaurants Prepare to Serve Millions of Free Tacos as Part of
Its 2008 World Series Promotion

Last update: 1:47 p.m. EDT Oct. 27, 2008
IRVINE, Calif., Oct 27, 2008 (BUSINESS WIRE) -- Millions of baseball fans
now have something else to cheer about in the 2008 World Series: free tacos.

Taco Bell(R) restaurants across the country are preparing for one of the
biggest taco giveaways in the company's history. As the Official Quick
Service Restaurant of Major League Baseball(R), Taco Bell(R) will serve up
millions of Americans a free Crunchy Seasoned Beef Taco as part of its
"Steal A Base, Steal A Taco" World Series promotion.

Baseball and taco fans alike can get their free taco by simply visiting a
participating Taco Bell restaurant on Tuesday, October 28 from 2:00 p.m. to
6:00 p.m. (local time). No purchase is required; one taco per customer.

Tampa Bay Rays shortstop Jason Bartlett stole free tacos for America from
Taco Bell, as he stole second base in the bottom of the 5th inning of Game 1
at the World Series.

"When I was running back out to the field for defense after the fifth
inning, I was told that Taco Bell was going to give everyone in America a
free taco," said Bartlett. "The first thing that crossed my mind was all of
my buddies back home in California who are probably on their way to Taco
Bell that very minute. It's pretty cool. I'm sure I'm going to get more than
a few text messages from my friends thanking me for winning them a taco, I

Taco Bell has a long history of "Think Outside the Bun(R)" promotions with
Major League Baseball. In addition to last year's successful "Steal A Base,
Steal A Taco" World Series promotion, the company has also placed its famous
"Free Taco" target at multiple World Series games. Taco Bell is currently in
its fifth year as an Official Sponsor of Major League Baseball.

No Purchase Necessary. Subject to Terms and Conditions available in-store
and online at If a base is stolen during
regulation or extra innings play by any player for either MLB(R) team
participating in the 2008 MLB(R) World Series(R), Taco Bell(R) will offer
every person in the U.S. the opportunity to obtain one (1) free Crunchy
Seasoned Beef Taco (Approximate Retail Value 91c, prices may vary) at
participating Taco Bell(R) restaurants in the United States on the date
designated herein. Eligible consumers can obtain their free Crunchy Seasoned
Beef Taco on Tuesday, October 28, 2008 (if base is stolen in Games 1-4 on
October 22, 23, 25 or October 26, 2008) OR Monday, November 3, 2008 (if base
is stolen in Games 5-7, October 27, 29 or October 30, 2008) ("Redemption
Date") only. To obtain the Free Taco, consumers must visit any participating
Taco Bell(R) restaurant in one of the fifty (50) United States or the
District of Columbia between 2:00 p.m. and 6:00 p.m. (local time) on the
Redemption Date only and request a Free Crunchy Seasoned Beef Taco. Limit
one (1) Free Crunchy Season Beef Taco per person. Void where prohibited.
Offer valid at participating Taco Bell(R) locations. Portions (C)2008 Taco
Bell Corp.

About Taco Bell Corp.
Taco Bell Corp. ("Taco Bell"), based in Irvine, California, is the nation's
leading Mexican-style quick service restaurant chain. Taco Bell serves
tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and
other specialty items such as Crunchwrap Supreme(R), in addition to the
79-89-99 Why Pay More(TM) Value Menu. Taco Bell serves more than 36.8
million consumers each week in nearly 5,600 restaurants in the U.S.

About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties
(MLBP) in 1966 as the Club's agent for marketing and trademark licensing and
protection. Major League Baseball Properties is responsible for managing
consumer licensing activities, developing national advertising campaigns,
cultivating sponsorship opportunities with major consumer brands and
corporations, growing the game and the business of baseball outside the
United States and creating national marketing programs in conjunction with
Clubs, broadcast rights holders and national sponsors. MLBP also operates a
full-service video and audio production unit (Major League Baseball
Productions), a publishing division and stock photo licensing agency, and
manages logistics for the All-Star Game and World Series as well as all
other special events. For more information on Major League Baseball, log on

About Major League Baseball Players Association
The Major League Baseball Players Association ( is the
collective bargaining representative for all professional baseball players
of the thirty Major League Baseball teams and serves as the exclusive group
licensing agent for commercial and licensing activities involving active
Major League baseball players. On behalf of its members, it operates the
Players Choice licensing program and Players Choice Awards, which benefit
the needy through the Major League Baseball Players Trust, a charitable
foundation established and run entirely by Major League baseball players.

SOURCE: Taco Bell Corp.
Taco Bell Corp.
Rob Poetsch / Will Bortz, 949-863-3915
Matt Bourne, 212-931-7878
Cohn & Wolfe
Rick Rhodes, 310-967-2940

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