Has anyone seen this movie?

We saw previews of it a couple of months ago and looked forward to seeing it. It only opened in theaters a bit over two weeks ago and already it's down to ONE showing. We ended up going yesterday right after church because in all of Madison, WI, there was only a 10:45 showing at one theater.

I thought it as a good (but not great) movie, it had pretty high sales the weekend it opened, and now it's all but gone. I just don't understand. It's not as if there are a dozen other good movies vying for screen space. I looked at the other movies playing yesterday and I didn't see a single one that interested me in the least. I've never seen a movie drop in showings so fast. Does anyone have any insight?

<shaking head>