As many of you may have seen, the Sci Fi Channel is rebranding itself as
'Stfy'. Why change to a name that many are already pronouncing as "Siffy",
which sounds a lot like "iffy" to me?
http://www.cnn.com/2009/SHOWBIZ/TV/0...nge/index.html
I hate to think about how much money the channel has spent to come up with
the new name.

Donald Albury