How to obtain the "SLES License Key" for the evaluation copy of the NOWS SBE v2.5 ?

Are all of the three keys below required to register a 60 day evaluation of the NOWS SBE v2.5 ?

SLES License Key: <<<---- where and how to obtain this evaluation keycode ?
OES License Key: (received from Novell via e-mail)
NOWS SBE License Key: (received from Novell via e-mail)