Terribly annoying and hoping its a configuration issue and not the way that zcm is designed.. but...

I have a simple app that only has "Launch URL" from the Launch tab. No install actions at all. Its associated to a device, with no relationship scheduling, etc.. however, everytime I launch the app from my desktop.. the ZCM Agent icon reports "downloading files for BundleX" .. its not always immediate, sometimes the website will be up for about 10 seconds before I see the balloon pop up, but it does happen everytime and is pretty annoying. Already getting user calls on it.

Any ideas?