ZCM 11 on Server 2008 & Windows XP workstations

Windows Bundle which ONLY launches Word 2010:
C:\Program Files\Microsoft Office\Office14\winword.exe

Originally got this error:
Failed to launch winword.exe Exit Code: -536870910
---The Exit code has been added to "Success Return Codes:"

We now get this error:
The action [NULL] (ID:Launch Action) failed due to the reason : Launch Word2010, however the action is set to continue on failure.

Have tryed:
---Run as dynamic administrator & system.

Put the command in a batch file but then this error:
[BundleManager] [GenericActions.LaunchWinError] [Error launching "Z:\BatchFiles\word2010.bat ". Windows error: The system cannot find the file specified] [] [7c47551f670d75c3c9fae651810d6997]

The same issue applies to Outlook. Users have to try repeatedly until it opens which may involve a reboot and /or just opening Word from the XP programs menu. (it uses the same path as the bundle).

Ideas ??

Thank you